Versace
Donatella Versace
Founded 1997
About the Brand
Donatella Versace is an Italian fashion designer and the vice president and chief creative officer of Versace. After the tragic death of her brother Gianni Versace in 1997, Donatella took over the creative direction of the brand. She has maintained Versace's reputation for bold, glamorous designs while infusing her own modern sensibility. Her work has dressed some of the world's most famous celebrities and has become synonymous with red-carpet glamour.
History
Versace was founded in 1978 by Gianni Versace in Milan. The brand quickly became known for its bold designs, innovative use of materials, and glamorous aesthetic. After Gianni's tragic murder in 1997, Donatella Versace took over as creative director. Under her leadership, Versace has maintained its reputation for luxury and glamour while expanding into new markets and product categories. The brand is known for its Medusa head logo and Greek key patterns.
Key Achievements
- Led Versace to become a global luxury brand
- Pioneered celebrity fashion partnerships
- Known for bold prints and glamorous designs
- Expanded brand into hotels and lifestyle products
- Maintained brand identity after Gianni's death
- Created iconic red-carpet moments for celebrities
Iconic Pieces
Legacy
Donatella Versace's legacy is one of resilience and evolution. She successfully carried forward her brother's vision while making the brand her own. Versace remains one of the most recognizable luxury brands, known for dressing celebrities and creating iconic fashion moments. The brand continues to push boundaries with bold designs and innovative collaborations, most notably with streetwear brands.